A lot is being made about running smarter businesses. Many businesses are looking to their data to try and work out how to build a better business. Two terms you typically hear during this conversation are business intelligence and business analysis. Today, we will take a look at the two terms, decipher their meaning, how they are different from one another, and how they can help you determine the resources a business needs to improve itself.
If you know more about your organization and its customers, you’ll be able to make better decisions about the future of your business. Thanks to an increased focus on business intelligence, even small and medium-sized businesses can take advantage of these analytical tools to improve operations and customer relations. What is business intelligence? How does it work, and why does your business need it?
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